Which of the following techniques is NOT commonly used to identify data requirements in business data analytics?

Market Trend Analysis is indeed not a technique commonly used to identify data requirements in business data analytics. Instead, it primarily focuses on examining data patterns, behaviors, and trends in the marketplace to understand consumer preferences, sales forecasts, and competitive positioning. While it does leverage data, its main purpose is to inform strategic business decisions rather than directly identifying data requirements.

On the other hand, Business Model Canvas, Concept Modelling, and Decision Modelling and Analysis are all techniques that help identify the specific data needed to support business functions. The Business Model Canvas provides a visual framework for understanding the various elements of a business structure, which helps in clarifying what data is necessary for operations. Concept Modelling involves creating a visual representation of the relationships between different concepts or entities within a business, highlighting the data requirements for each concept. Decision Modelling and Analysis also focuses on understanding the decisions that need to be made and what data will inform those decisions, allowing an organization to gather the necessary data requirements effectively.

In summary, while Market Trend Analysis utilizes data to interpret and predict market behaviors, it does not serve the specific purpose of identifying the data requirements needed for effective business data analytics.